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Florian Zekert
Your independent financial advisor / fee-based advisor
My Story
My StoryI have been working as a financial advisor for over 16 years now. While studying economics at the University of Leipzig, I began in 2009 with an internship as an assistant to a sales manager at tecis AG in Berlin, followed by training to become an financial advisor, in order to gain practical experience in capital market investments and financial security and to help people in these areas.
Starting in 2012, I began working as a freelance financial and insurance broker in Leipzig, providing my clients with comprehensive advice on financial matters.
By pursuing a master’s degree in business administration with a concentration in “Banking and Insurance Management”, I further strengthened my theoretical foundation and cultivated the habit of asking critical questions within my field of expertise.
And that’s how it finally came to pass: the disappointing results of commission-heavy investment products for my clients and the constant pressure to sell products were weighing on me. It simply became impossible to reconcile with my values and standards.
After thorough research and a reassessment of the market, I finally decided in 2018 to leave commission-based consulting and old-school networks behind in order to advise my clients transparently as a real fee-based advisor, dedicated to maximizing client value.
As an independent fee-based investment advisor, my vision is to provide financial advisory services in Leipzig, Mallorca, and beyond that create exceptional client experiences and results. My goal is to offer my valued clients transparent, trustworthy, and professional advice that serves exclusively their interests and helps turn their financial goals into reality with ease. With a focus on scientifically sound investment strategies and a clear commitment to independence, I aim to earn and justify my clients’ trust and help them make the right financial decisions.
My Core Values
What do my satisfied customers say about me?
"Very knowledgeable, friendly, and attentive to your needs—what more could you ask for?"
Diversity Managerin
The partner institution
Honorarfinanz AG is one of Germany’s leading providers of independent fee-based investment advice and ensures the highest standards of quality in professional consulting and asset management for discerning private investors. Compliance, portfolio construction, and monitoring are centrally supported by our in-house securities specialists in Karlsruhe.
The fact that we operate at the highest standards for our clients was most recently recognized by the granting of our license as a financial asset manager.
This provides you with the same level of security as any other private bank and grants me a comprehensive advisory license, allowing me to advise you on all investment products. At the same time, we can provide advice tailored to your needs not only to private investors but also to institutional investors.
Let’s achieve more together.
Using my expertise for the best interests of my clients
What makes me special:
Private
As a husband and father of two daughters, as well as a nature lover who cherishes freedom, I enjoy spending my free time outdoors or traveling with my family. For me, location-independent work is not just an option, but increasingly a way of life.
In addition to looking out for the well-being of my family, friends, and clients, I make a conscious effort to take care of my health and am passionate about sports—including padel tennis, yoga, golf, hiking, and water sports. Of course, I don’t get to do them as often as I’d like. 🙂
Thanks to my extensive network, I support my clients not only with financial matters but also with strategic decisions and valuable connections.
Let’s achieve more together.
I invite you to meet me for a free initial consultation and find out how I can help you achieve your financial goals.
Schedule a free initial consultation